Shaun White signs with Stride Gum

While the obvious choice should have been Big Red, Shaun White settles for Stride Gum as a new sponsor. Rumors of this deal have been percolating for months, and now it's official. Shaun White adds the Kraft Food's Ridiculously Long Lasting Gum to his ridiculously long list of sponsors.

Gary Osifichin, the marketing director of Stride, offered this about the new sponsorship, "Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge..

Source: http://www.grindtv.com/skate/blog/25660/shaun+white+signs+with+stride+gum/

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